Skyrocket SEO is a company to look out for in 2012. These guys create great content strategies for companies looking to create a buzz online.

Last year Skyrocket initiated a popular SEO survey for 2011, gathering insightful user statistics on the use of SEO software around the world. Due to the ever changing SEO software market the survey is now being repeated this year. Keyword Eye has been nominated and to stand a chance of making it onto the final survey we really need your votes! Please give us the thumbs up on the 2012 SEO software list or on the embedded list below.

If we could only attend one search engine conference this year, the Search Marketing Expo in London would be our number one choice. Chaired by Danny Sullivan, undoubtedly one of the most knowledgeable and respected guys in search engine and online marketing, we can’t stress enough how much we have learnt from attending previous conferences. It’s perfect for picking up advanced knowledge in the world of SEO, PPC and social media. The agenda is full of useful and insightful information led by expert speakers. Having checked the agenda for 2012, this year it looks better than ever.

Keyword Eye is pleased to be a blog partner of SMX London in 2012. As a result, we can offer you a 15% saving on entrance passes to this years event held on the 15th and 16th of May at Chelsea Football Club. Simply use the code KEYWORDEYE012 when purchasing a pass online. If you wish to make further savings, purchase an early bird ticket in conjunction with the code above before the end of March (before the full rates kick in). We look forward to seeing you there!

We are excited to announce a new social media based report into Keyword Eye Pro.

What does this report do?

This report returns popular and / or recent Tweets containing shared URLs based on your criteria. This criteria can be a keyword or something more advanced which we will talk about later on in this post. In addition to returning just the content of a tweet, this new report also returns the:

• Twitter username
• Profile image of the user
• Klout score of the user (a score from 1 to 100 used to measure the influence of the user)
• Full, unshortened URL shared in the Tweet (useful for eliminating the many URL shorteners used on shared URLs)
• URL status (useful for detecting if the final URL returns a ‘404 not found’ error for example)
• URL image preview
• SEOmoz Domain Authority (coming soon!)

The returning Tweet criteria can be advanced. For example you could return tweets:

• Containing a keyword
• From or to a specified user
• Including a hashtag
• Including a positive or negative sentiment
• Containing a question

What is this report useful for?

This report opens up a number of possibilities. Primarily you could find content that people are sharing including a specified keyword. The following points are ideas on how else the report could be used.

• To find shared content which results in a 404 not found page. You could then proactively contact this user, alert them of the mistake and build a relationship
• To find influentional Tweeters on a certain subject
• Find content to inspire you
• To monitor and proactively answer questions containing a keyword. This is great for interaction, building relationships and increasing the effectiveness of your presence on Twitter
• As a tool to preview shared content

This report is available as a standalone report in Keyword Eye Pro. It is also integrated into the standard keyword suggestion reports. Simply right click on a keyword, click ‘Twitter Content Discovery’ to find Tweets containing this keyword.

You can create a short-list of Tweets in a similar fashion to that of keywords on Keyword Eye. Simply select your Tweets and click ‘Add Selected to Selected Tweets’.

Any thoughts or questions on this new report? Please get in touch or comment on this post below.

We have added a small but useful addition to Keyword Eye in both the Basic and Pro plans.

If you right click a keyword within the cloud and click ‘Image Search’ it will return images for this keyword in a new tab directly from Flickr.

Clicking on one of the images will open the full version directly on Flickr.

This addition can:

• Act as a source of inspiration for keyword and content ideas
• Show images for a keyword you may not have encountered before

As Keyword Eye is a visual keyword tool, image search seems to fit in nicely!

Please try this out yourself in either the Basic or Pro interface.

We are pleased to announce a new feature to the Domain Ranking Report available within Keyword Eye Pro. It now allows you to get PPC (pay per click) keyword and ranking data for a domain. This report previously returned keyword data based on organic search engine keyword rankings for a domain. Simply enter a domain and the report would return:

• Keywords that the domain ranks for
• Keyword search volume per month
• Keyword competition level
• Keyword average PPC cost per click
• Keyword search engine ranking
• Domain keyword ranking URL
• Number of search results for the keyword

This is a great way to gather research for the paid results for your own or competitor domains.

Enter a domain, select the ‘PPC’ type and see what keywords your competitors are bidding on. Analyze the associated keyword data for these keywords including the average cost per click, search volume and competition level.

Upgrade to Keyword Eye Pro today to start using this new report. If you have any thoughts or feedback please don’t hesitate to get in touch with us :)

Prior to jumping on the “let’s optimize for new keywords” bandwagon, one opportunity that often gets overlooked is “what keywords am I already ranking for?”. Let’s look at it this way - if you can find keywords that you are ranking for on the 2nd or 3rd pages of Google, with a little work you can push these keyword rankings onto the 1st page of Google. This strategy is often referred to as finding “low hanging fruit”. I’m going to explain how you can do this with the ‘Domain Organic Keyword Report’ within Keyword Eye Pro.

Within the Keyword Eye Pro interface click on ‘New > Domain Ranking Report (Organic)’. The popup overlay will ask you for the domain, search engine, ordering type, number of results and currency. Please enter the domain you wish to optimize, choose ‘Organic Ranking Desc’ as the ordering type and edit the rest of the inputs to your preference. Click ‘Run Report’.

This report returns a keyword cloud contain keywords that your domain is already ranking for sorted by ranking in descending order. Alternatively you can click on grid view to view this data in a table. The grid view also includes the ranking page URL for that keyword.

You can now see what keywords you are ranking for on the 2nd page of your selected search engine along with the ranking page URL. Armed with this data you can run a number of SEO strategies to try and get this page onto the 1st page of results. Look at keyword usage within your title tag and content. Try and build more links to the page in question. This report also gives you average search volume per month for the keyword in question so you can prioritize which keywords to work on. This report can be exported into Excel with the click of a button.

A successful execution of such a SEO strategy for a number of keywords will increase your visibility and visitor numbers from this traffic source significantly.

If you are in a competitive niche it makes sense to optimize for what you are already ranking for.

Register for a Keyword Eye Pro account today to get started.

Google Canada (CA) has now been added to both Keyword Eye Basic and Pro plans. Canadian Dollar (CAD) has now been added to Keyword Eye Pro - allowing average cost per click to be calculated for this currency.

We are pleased to announce the introduction of a loyalty scheme to reward our users. It’s a way of rewarding you for coming back, sharing and interacting with us. You may have noticed the ‘Rewards’ button dotted around Keyword Eye recently so this post is designed to introduce the scheme and its benefits.

What is it?

We reward you with points for performing key actions on our website. The list of actions is growing but this is what we are currently awarding points for:

• Daily visits
• Sharing us on Twitter on +1ing us on Google+
• Signing up for a Keyword Eye Basic account
• Commenting on our blog posts

To be rewarded for social shares please click on the Twitter and Google+ icons on the left hand side of the Keyword Eye homepage or underneath one of our blog posts.

What do points get?

Earn enough points and you can redeem a reward. Our prize list count stands at an impressive 1 at the moment but we are looking to add to this list over time.

• Earn 1000 points and we will reward you with a code so you can save 30% per month on a Keyword Eye Pro subscription!

How can I get started?

Simply click on the ‘Rewards’ button on one of our web pages and then click ‘become a member now’. This will ask you to register via your Facebook account (this is a simple way to become a member and your Facebook log in details are not shared with us).

If you find the point notifications distracting you can click ‘turn off notifications’ within a notification. We don’t want the scheme is become obtrusive.

Please get in touch or comment on this post below to share any feedback with us. Would you like to see any prizes added?