We are excited to announce a new social media based report into Keyword Eye Pro.

What does this report do?

This report returns popular and / or recent Tweets containing shared URLs based on your criteria. This criteria can be a keyword or something more advanced which we will talk about later on in this post. In addition to returning just the content of a tweet, this new report also returns the:

• Twitter username
• Profile image of the user
• Klout score of the user (a score from 1 to 100 used to measure the influence of the user)
• Full, unshortened URL shared in the Tweet (useful for eliminating the many URL shorteners used on shared URLs)
• URL status (useful for detecting if the final URL returns a ‘404 not found’ error for example)
• URL image preview
• SEOmoz Domain Authority

The returning Tweet criteria can be advanced. For example you could return tweets:

• Containing a keyword
• From or to a specified user
• Including a hashtag
• Including a positive or negative sentiment
• Containing a question

What is this report useful for?

This report opens up a number of possibilities. Primarily you could find content that people are sharing including a specified keyword. The following points are ideas on how else the report could be used.

• To find shared content which results in a 404 not found page. You could then proactively contact this user, alert them of the mistake and build a relationship
• To find influentional Tweeters on a certain subject
• Find content to inspire you
• To monitor and proactively answer questions containing a keyword. This is great for interaction, building relationships and increasing the effectiveness of your presence on Twitter
• As a tool to preview shared content

This report is available as a standalone report in Keyword Eye Pro. It is also integrated into the standard keyword suggestion reports. Simply right click on a keyword, click ‘Twitter Content Discovery’ to find Tweets containing this keyword.

You can create a short-list of Tweets in a similar fashion to that of keywords on Keyword Eye. Simply select your Tweets and click ‘Add Selected to Selected Tweets’.

Any thoughts or questions on this new report? Please get in touch or comment on this post below.